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What is AMP
AMP stands for accelerated mobile pages. It’s an open source library that allows for the creation of mobile friendly pages that will load in under a second. AMP is supported across platforms and browsers and is in use by millions of websites from ecommerce to CMS.
Why you need it – after 4 second of page loading your losing upto 40% of your conversion opportunity
Every organisation wants to have its website and content super accessible to its website users and AMP allows you to achieve that objective with AMP websites giving cross browser access , mobile device access and load 1 second or less.
The rule of thumb is after 4 seconds of web page loading you losing 40% of potential click through and conversions. So whether its an ecommerce ot content managed solution speed is king for all users but essential for mobile users to win their time.