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Martech or the marketing technology stack is a critical part of the revenue engine and sales success – its the architecture that supports:

  • The sales objectives
  • Nurturing sales opportunities to encourage closure and completed sales
  • Supports and encourages repeat and return sales
  • Supports and encourages referrals
  • Builds loyalty which supports repeat sales and referrals
  • Automates the marketing workload
  • Creates and delivers process capability
  • Defines and provide the analytics and KPIs to confirm objectives are on track or changes/improvements are required
  • Delivers efficient marketing customer journey which will include valuable feedback automation
  • The right marketing funnel based on your business

Our Martech Services provide services for B2B and B2C ( ecommerce and non ecommerce) objectives

Our services are made up of 3 stages

1) Analysis of your current state and current objectives and known issues
2) We develop a deep understanding of the objectives and deliver a solution around our Martech architecture which is tuned to fit your business needs
3) We provide ongoing support and continual improvement so this investment is always performative

Martech costs examples for our standard build and hrs

  • Analysis and set up 50hrs / fee £2250
  • Min monthly ongoing support, maintenance and continual improvement 20 hrs / £900
  • Payments are made online and collected via our payment provider stripe and these can be stopped at any time giving one months notice
  • Additional hrs purchased at £45 per hr in blocks of 4 hrs

How long will it take to implement

  • Set up and analysis is 2 weeks
  • Then the project moves to support and maintenance and continual improvement
  • We use a number of technology solutions which will need to be set up and the costs for these are factored into our set up and monthly fees – these may change depending on your business needs.
  • Some improvements results will be instant positive outcomes
    They will be additional costs per £25 per 1000 contact records over 5000 included
  • We use certain automation software tools that charge based on consumption ad this can produce higher costs subject to workload

Deliverables

  • Martech architecture set up to support your sales objectives
  • Customer and sale channel profiles
  • Business analytics reports and KPIs (this area is subject to additional time needs for exact KPI needs of the business)
  • Key Foundation delivered for effective digital marketing and facebook ads
  • Set up newsletter and updates campaign
  • Agree process for moving client data to Martech and GDPR obligations
  • Linked up with your CRM solution
  • Set up and automation of customer feedback
  •  Data flow diagram showing what’s going on

What we will need:

  • We need access to all existing analytics
  • We will need any project dependencies cleared in a timely manner so we can complete our work based on our project plan and meet your expectations
  • Customer profiles (B2C and B2B if relevant)
  • Clearly defined existing revenue figures and sources
  • Objective revenue figures and sources either new or increases

Cancellations

  • Where ant client wants to stop the service there is a 1 months notice period
  • Where additional services are required to manage a transition away from our services and platform we would estimate the cost for this on a per-project bases based on our hourly rates and standard SLAs
  • All data in your platforms would be removed